Ad Campaigns that Hurt!

Posted on August 6, 2011 by


Martin Luther King, Jr.

Image via Wikipedia

So, I’m anti-whatever; but, I’m tired of corporations’ advertising campaigns connecting there products to my heritage.  Don’t you remember, “The Great Kings of Africa” campaign of Budweiser?  They started a generation of young blacks, who wanted to identify with Africa and their culture, to consume their product, alcoholic beverages.   We can see the negative outcome of that campaign everyday.  Today, Chevrolet, one of the world’s automotive giants, wants to connect auto sales to black America culture with an advertising campaign using Dr. King’s “I Have a Dream” speech.  Well, again, black people would run out, joyously, and buy Chevrolets just like they did Budweiser.  But, if blacks were wise, they’re not, they’ll see these kinds of ad campaigns are no more than outright exploitation.  How about an ad campaign by Trojan connecting condoms to George Washington?  Outrageous!